POKR Consulting | Business Transformation. Revenue Infrastructure. Fund-Readiness.
Business Transformation Firm

Built to grow.
Structured to fund.

POKR Consulting helps founder-led businesses build the operational, revenue, and funding infrastructure required to scale without collapsing under their own weight.

8
Core disciplines
7
Revenue channels
B2X
Proprietary BD method
AZ
Scottsdale · National
Business Transformation
Revenue Infrastructure
Fund-Readiness
Operational Discipline
Scottsdale, AZ · National Reach
"Most organizations do not fail because their idea is bad. They fail because their backend is weak — operations are inconsistent, documentation is incomplete, financials lack credibility, and there is no clear sustainability model."

— POKR Core Thesis

The Eight Core Pillars

Every engagement is structured around the pillars that matter most to your organization. We assess, prioritize, and execute — not every engagement requires every pillar.

01
Sales
Pipeline design, closing support, KPIs, coaching, and follow-up systems. Convert opportunity into revenue.
02
Marketing
Brand voice, positioning, campaigns, funnels, lead magnets, and conversion infrastructure.
03
Business Dev
Revenue through partnerships, alliances, and ecosystem positioning across seven B2X channels.
04
Operations
Process mapping, SOPs, KPIs, governance readiness, and the Red / Yellow / Green audit framework.
05
Technology
Technology strategy, CRM implementation, digital workspace, platform selection, and systems alignment.
06
Human Resources
HR law awareness, job descriptions, hiring, onboarding, performance structure, and workforce planning.
07
Financial Strategy
Fundability framework, business credit, lending readiness, capital strategy, and underwriting preparation.
08
Platform Development
Custom dashboards, CRM and platform integrations, and specialized applications, engaged once the business case is validated.

The B2X Revenue Framework

Most firms say "we get clients" and leave it there. POKR operates across seven distinct channels — and applies this same framework to help clients build their own revenue architecture.

B2C
Consumer
Founders, business owners, nonprofit leaders
B2B
Business
Corporate partners, enterprise clients
B2N
Nonprofit
Nonprofits as a distinct buyer category
B2G
Government
Agencies, procurement, TA programs
B2F
Funder
Foundations, CDFIs, investors, lenders
B2E
Ecosystem
Chambers, incubators, coalitions
B2P
Professional
CPAs, attorneys, grant writers, advisors

Fund-Readiness is not a feature. It is the standard.

Organizations that get denied funding do not fail because their idea is bad. They fail because their backend does not support the ask.

POKR's Red / Yellow / Green audit framework gives every client a clear, honest view of where they stand, and a structured path to where they need to be.

For funders and lenders: when you say no to a promising applicant, we are the answer you give them.

Red
No documented processes or SOPs. Operations are informal, inconsistent, or undocumented.
Red
Weak financial credibility. No business credit profile, incomplete financials, unstructured revenue.
Red
No governance structure. No board accountability, no defined reporting, no decision framework.
Yellow
Sales process exists but lacks pipeline discipline, KPIs, or a consistent closing system.
Yellow
Technology stack is partially deployed. CRM underutilized, workflows not systematized.
Yellow
Marketing is active but not conversion-optimized. Messaging is inconsistent across channels.
Green
Clear sustainability model. Revenue is diversified, documented, and defensible to funders.
Green
Operational credibility is established. SOPs, KPIs, and reporting infrastructure are in place.

Every engagement starts with knowing where you stand. Take the Fund-Readiness Signal for a five-minute directional read, then we map the full Red, Yellow, Green audit together.

POKR Diagnostic

The Fund-Readiness Signal

Eight questions. A five-minute read on where your revenue infrastructure stands before you raise or scale. This is a directional signal, not the full audit. It tells you whether the full audit is your next move.

  • 8 questions
  • Under 5 minutes
  • Instant read

Built by POKR Consulting. Business Transformation. Revenue Infrastructure. Fund-Readiness.

Question 1 of 8

Your read is ready

Where should we send your Fund-Readiness Signal?

Enter your details to see your band and your recommended next step.

Add your name, a valid work email, and your company to see your read.

We use this to send your result and follow up once. No list-selling, no spam.

Your signal
0/16
Foundational

Recommended next step

The signal shows you the shape of things. The full Fund-Readiness Audit shows you exactly where revenue leaks, what a funder sees first, and the order to fix it in. Let's put yours on the calendar.

Book your Fund-Readiness Audit

This is a directional read only. The full diagnosis, scoring, and roadmap happen inside the POKR audit.

Specialists, not generalists.

Every pillar is led by someone who has built, operated, and advised in that discipline. POKR brings the right specialist to every engagement.

DT
Darren Thompson
Founder / BD
Relationship architect. B2B strategy, sustainability model design, outbound campaigns.
AP
Aaron Phillips
Sales
Sales strategy, coaching, KPIs, pipeline management, revenue enablement.
JS
James Sesay
Marketing / B2C
Brand messaging, funnels, social content, campaign strategy, conversion.
DL
Darol Lucas
Operations / Tech
Backend systems, SOPs, KPIs, workflows, fund-readiness infrastructure.
DM
Dwayne McGordon
Technology
Full technology landscape. Infrastructure, strategy, and implementation.
DJ
Deryck Jones
Platform Development
Platform builds, CRM architecture, GoHighLevel systems, integrations, and custom dashboards.
DJ
Darryl Johnson
Financial Strategy
Fundability, business credit, lending readiness, and capital strategy.
HR
HR & People
Human Resources
HR compliance, hiring and onboarding, performance structure, workforce planning, and people operations.

Priced to protect both sides.

POKR does not do free discovery, free proposals, or unpaid strategy extraction. The strategy deposit signals seriousness and values the intellectual property shared in early conversations.

A La Carte
$175
per hour — senior consultant
  • Single pillar or discipline
  • Defined scope
  • Best for targeted gaps
Sponsor / Cohort
Custom
foundation or corporate-funded
  • Program delivery for cohorts
  • Foundation or investor-funded
  • Coalition and ecosystem models
Strategy Deposit: $1,500 to $3,000+ (non-refundable, credited forward)
All engagements begin with a strategy deposit. It is non-negotiable. Phasing is the flexibility mechanism — not discounting.
What we deliver

Our Offerings

Two product lines — business transformation and revenue execution — designed to work together or independently depending on where your organization is in its growth cycle.

Two product lines. One partner.

Everything POKR delivers

From structural transformation to managed outbound execution — all under one roof.

Business Transformation
The eight core pillars — sales, marketing, BD, operations, technology, HR, financial strategy, and app development.
From $120/hr blended
BD Launchpad
ICP build, outbound campaigns, LinkedIn optimization, and social content. Ideal for organizations new to structured outbound.
From $1,500/mo
Growth Engine
Multi-campaign outbound, intent signal monitoring, CRM sync, and 6 posts per week.
From $2,999/mo
Full-Stack BD
Unlimited campaigns, daily content, account-based strategy, and embedded training.
From $5,200/mo
Social & Paid Media
Organic content and fully managed paid social across LinkedIn, Meta, and Google.
From $300 ad spend + 15%
Sales Training
LinkedIn social selling workshops for teams of 5, 10, or 25. Live messaging labs and role-based tracks.
From $1,200/session
Add-On Services
AI sales page builds, lead magnets, LinkedIn profile audits, buyer persona reports, ICP workshops.
From $350 flat
All transformation engagements begin with a strategy deposit of $1,500 to $3,000+. Non-refundable, credited forward.
Revenue execution retainers include a 2-month ramp period with 50% meeting targets while campaigns season.
Clients who combine transformation work with revenue execution retainers close pipeline faster.
SignalFire-powered · POKR-branded

Revenue execution packages

Managed outbound, social content, and pipeline-building services delivered through POKR's B2X framework and SignalFire signal intelligence.

Entry
BD Launchpad
Start-ups & new-to-digital organizations
$1,500 /mo
+ $345/mo recommended paid social (optional)
Platform cost$99
Paid social budget$300 (pass-thru)
POKR labor~$850
Gross margin~17%
  • ICP build & avatar documentation
  • LinkedIn profile audit & optimization
  • 1 outbound campaign (up to 10-step sequence)
  • 250 sourced & enriched target contacts
  • 4 LinkedIn posts/week (organic)
  • Monthly analytics report
Target: 2–3 qualified meetings/mo
Get started →
Premium
Full-Stack BD
Growth-stage & multi-division organizations
$5,200 /mo
+ $1,725/mo recommended paid social (optional)
Platform cost$799
Paid social budget$1,500 (pass-thru)
POKR labor~$2,500
Gross margin~8%
  • Everything in Growth Engine
  • Unlimited campaigns + multi-LI routing
  • Daily social content (LI + 2 platforms)
  • Account-based strategy documents
  • Quarterly executive BD review
  • 1 sales training session/month included
Target: 10–15 qualified meetings/mo
Get started →
Performance benchmarks

How we measure success

Qualified meeting criteria
Decision-maker levelVP+ or Founder
Minimum call length20 minutes
Confirmed pain pointRequired
Agreed next stepRequired
Monthly volume targets
BD Launchpad2–3/mo
Growth Engine5–8/mo
Full-Stack BD10–15/mo
Ramp period (mo 1–2)50% of target
Funnel benchmarks (SignalFire)
CR accept rate25–40%
Reply rate (step 1)5–12%
Reply → meeting30–50%
Signal-triggered reply rate15–25%
Social & paid media

Organic content meets targeted spend

Organic social is included in every retainer. Paid social is optional, pass-through at cost with a 15% POKR management fee.

Organic social — included in all retainers
BD Launchpad
Posts per week4
PlatformsLinkedIn
Community managementBasic
Growth Engine
Posts per week6
PlatformsLinkedIn + 1
Community managementActive (daily)
Full-Stack BD
Posts per weekDaily
PlatformsLinkedIn + 2
Community managementFull-service
Paid social — optional add-on
LinkedIn gets priority at every tier — prospects receiving outbound who also see sponsored content have 40–60% higher reply rates.
📋All paid social accounts remain the client's property. POKR operates as an authorized manager — never holding ad account ownership.
Sales training — standalone & retainer add-on

LinkedIn & social selling mastery

Data-driven workshops built around your team's actual LinkedIn presence. Custom curriculum for every session. Also included monthly in the Full-Stack BD retainer.

Starter
Up to 5 seats
Half-day · 3 hours
$1,200
per session
$240/seat max
  • LinkedIn profile optimization for outbound
  • Outbound messaging foundations
  • Social selling playbook (PDF delivered)
  • 1 follow-up Q&A session (30 min)
Book this workshop →
Enterprise
Up to 25 seats
Full day + optional follow-up
$4,500
per session
$180/seat max
  • Everything in Starter & 10-seat
  • Pre-training LinkedIn audit for all attendees
  • Custom curriculum built for your org
  • 3 role-based tracks: SDR / AE / Leadership
  • 30-day post-training accountability check-in
  • Branded training deck (client keeps IP)
Book this workshop →
Book 3 or more sessions per year and receive 10% off every session at any tier.
Virtual delivery available at the same rate. In-person adds $200–500 travel and setup fee.
Training is included monthly in Full-Stack BD. Standalone buyers frequently upgrade after their first session.
Flat-fee add-ons

Bolt-on services for any engagement

Added to any retainer or purchased standalone. All deliverables are POKR-branded and client-owned upon delivery.

LinkedIn Profile Audit
$350
Full effectiveness analysis of your LinkedIn presence. Delivered as a branded PDF with a prioritized action plan.
AI Sales Page Build
$500
Long-form sales page built from your product description and target audience. Production-ready HTML plus CRM-compatible JSON.
Lead Magnet + Nurture
$650
A persona-specific lead magnet plus an automated 5-touch nurture sequence. Connects directly to your CRM for immediate activation.
Buyer Persona PDF
$400
Branded one-pager documenting your decision-maker, champion, end user, and detractor personas with pain points and objections.
ICP Workshop & Report
$600
90-minute strategy session to define your Ideal Customer Profile. Delivered with firmographic criteria and outreach playbook.
Objection Handling Library
$450
20+ objection responses mapped to your specific offer, industry, and buyer personas. Quick-reference guide for your sales team.
Purchase 3 or more add-ons in a single engagement and receive 10% off the combined total.
The Onboarding Bundle — ICP Workshop + Buyer Persona PDF + LinkedIn Profile Audit — is recommended for all new retainer clients.
Onboarding Bundle — recommended for new clients
ICP Workshop + Buyer Persona PDF + LinkedIn Profile Audit
$1,200 Save $150 vs individual pricing
Get the bundle →

Ready to build something that holds up?

Every engagement starts with a structured intake and audit. We assess what is broken, what is partially in place, and what is working — then build an execution plan around your actual gaps.

Founder
Darren Thompson
Phone
(480) 495-5074
Location
Scottsdale, AZ — National Reach
Website
pokrconsulting.com

All engagements begin with a strategy deposit. This form opens the conversation — not a free consultation.